The role of the medical science liaison (MSL) has continued to expand. Previously, MSLs served as the link between their respective organizations and key opinion leaders (KOLs). As subject matter experts, MSLs convey product information to educate the KOL, then relay information back to their own organization. While this has not changed, MSLs are now taking on a more hybrid role, encompassing account/relationship management responsibilities in addition to interacting with clinical and business teams. To maintain the expanding list of responsibilities, MSLs need to be continuously trained and assessed for regulatory compliance and other various roles.
Accompanying the growth of the MSL role, data indicates that KOLs and physicians increasingly prefer to work with MSLs instead of sales or account managers.
The MSL Best Practices track will focus on the MSL’s growing duties and on the exchange of MSL training and evaluation techniques in both small and large organizations.
This conference is designed for representatives from pharmaceutical, biotechnology and medical device organizations with responsibilities in the following areas:
- Medical Science Liaisons
- Medical Science
- Medical Strategy
- Scientific Communication
- Medical Education
- Key Opinion Leadership/Thought Leadership/Opinion Leader Relationships
