Medical Affairs Executive Strategy

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MSL Best Practices

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Panel Discussions
and Case Studies,

  • Drive alignment and improve dialogue across medical and commercial functions to create a unified brand strategy
  • Identify opportunities to partner with patient advocacy groups and leverage their insight to incorporate endpoints and outcomes important to key external stakeholders
  • Harmonize medical strategic planning across key geographies to enhance collaboration between U.S. and global medical affairs teams
  • Explore different avenues and technologies that can allow MSL teams to profile and segment customer channels to support customer engagement
  • Understand how the value discussion has evolved over time as a requirement by external stakeholders and learn the impact that both clinical and economic information can have for KOLs, payers, and healthcare systems
  • Explore different operating models for medical affairs groups and discuss how organizational structure can impact the effectiveness of your activities

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